A content management system; or a CMS, is a software application that allows multiple users to create, modify and publish digital content. WordPress, Joomla, and Drupal are some of the most popular CMSs worldwide for managing digital content. Used for web content management (WCM) and also enterprise content management (ECM), CMSs provide a useful platform for the creation and management …

eCommerce websites are websites that are built with the aim to sell products online. Usually, the businesses that run these websites do not have a brick-and-mortar store for selling their wares. They offer their products on their website and conduct commercial transactions through the Internet. Some of the popular eCommerce systems that people use are Amazon, Shopify, Woocommerce, eBay and …

A responsive website adapts itself so that it can be viewed perfectly on any device. On the other hand, a non-responsive website that is designed for a desktop or a laptop loses its design when it is viewed on a mobile or tablet. That usually happens due to the different sizes, resolution, and orientation of different devices. For example, a …

90% of the information transmitted to the brain is visual – that is why design is a vital ingredient to online business success. Of all our senses, we depend on our sight the most. That holds the key to why a design can create a stronger impact than words. Take Nike for example. It has a simple sign as the …

Search engine optimisation (SEO) is a technique used in web pages to improve their search engine ranking. Top search engines such as Google, Yahoo and Bing use their algorithms to rank web pages. The higher the ranking of a page on a search engine, the higher up it goes in search engine results. By understanding a search engine’s algorithm and …

Social media presence is fast becoming a necessity for businesses. In a survey, it was found that 66% of marketers plan to increase their use of social networks for marketing. Facebook is the top social media platform for marketing use followed closely by LinkedIn. More than 2 billion users access Facebook every month (2017 statistics), making it the most popular …