Papillon PR
The Objective
Papillon PR is no ordinary agency, their progressive nature and elegant clientele required that their website be an embodiment of the services that they offer. They have used creativity and thinking outside the box to leverage successful campaigns and become a keystone in the digital world. With the range of services that they offer; from media relations to content creation, it was imperative that their website be a reflection of their ability and accomplishments.
As a communications agency, Papillon wanted to distinguish themselves from the rest, with a website that speaks to hearts and expands minds. Our objective was to build a contemporary website, that turns heads and helps prospects engage with them on a daily basis.
The Process
In a constantly changing, diverse digital world, Papillion has made their mark by bringing fresh ideas to the table on countless occasions. The only way for them to stay ahead is to pioneer new creations and it was important to reflect that with their company branding and website.
We're a team that firmly believes in strategy before execution and after working closely with Papillon, our initial process was to strategise and conceptualise. We collected data that we could use to leverage Papillon as a brand of the future. We focussed on how their brand was going to generate leads, have an impact on their prospects and retain loyal customers.
Papillon prides itself on making businesses flourish by not limiting their vision to standard procedures and practices. Our goal was to make their brand identity reflect the same message to prospective clients and show that they're bold, innovative and creative.
After successfully establishing the direction to take the brand we directed our focus to create an elegant, stylish and contemporary website that converts. In the web development world, we see countless websites, with high bounce rates because of their poor UX. Our process led us to create a website with an engaging and satisfying user experience.
The Result
In the digital age, a website is the first point of contact for the majority of service businesses. We use data to drive results and we measure success by developing websites and campaigns that deliver.
The striking website that we designed for Papillon had one goal in mind; to immerse the user and take them on a journey. As an agency with creativity at its core, we delivered a simple, yet elegant website that maintains how professional Papillon is. We used a hybrid of smart design and a bold colour palette, allowing us to create a strong visual hierarchy for their brand.
We used a combination of subtle, interactive CSS elements across the website as an effective method to reinforce the brand's elegant but professional message.
We turned a navigational nightmare into a stunning website that conveys their principles as a progressive agency that breaks the conventional mould. Since the website redesign has been in-effect, Papillon has seen a boost in conversions, a decrease in bounce rates and the rebranding and website has significantly increased brand recognition.
UX is just as important to us, as it is to the brands that we partner with. To improve the user journey, we implemented a welcoming mobile design that has driven consistent engagement up, by allowing users to immerse and engage on different devices.