Showtime required a fresh and dynamic approach to their digital presence to reflect their seasoned but adventurous outlook towards the music and entertainment industry. We were tasked with the complete marketing strategy and digital overhaul for all events and concerts in the UK. From branding and artwork creation, to social media campaigning, media coverage and web design.
Our goal was simple, create a long lasting brand that resonates the core values and energy of Showtime Live, alongside reaching as many of their targeted demographic as possible.
In a noisy digital landscape, it was crucial for Showtime to stand out from the crowd for prolonged periods of time. With this we devised a long term strategy with intent; to provoke, inspire and motivate. Resulting in heightened engagement, brand awareness and numerous sold out concerts across the UK.
Initially, we started with revitalising all existing branding and created a detailed set of brand guidelines and tone of voice for all future material. This paved the way for a more defined brand message. The events space is full of dull, uninspiring brands, lacking creative inspiration. Showtime’s ethos is to go against the grain and grab attention, so we achieved this through striking design and innovative visual web developments.
Our next stage in the overall strategy was to define Showtime's target demographic for each concert and event series. We pinpointed the digital behaviours, interests, age groups and personas for each event. We then used this information in all aspects of our social adverting and marketing campaigns, and OOH advertising.
Through intelligent digital advertising, we used a multitude of techniques to target, capture and retarget our pinpointed audiences. This ensured optimum use of budget and maximum return on investment.
We successfully split tested numerous advertisements to create an optimised set of audiences, advert creatives and objectives, to allow for a streamlined and effective set of profitable campaigns.
Our ongoing digital efforts have meant Showtime can operate their business without having to worry about the digital, design and marketing aspects of their events. We work side-by-side with their operations team to maintain an out-sourced, but effective marketing solution that gets results, fills stadiums and propels Showtime into the public spotlight.
We love to hit our mark and surpass our client's expectations at Python. We believe there are no limits for potential, other than the limits we set for ourselves. That's why when Showtime entrusted us with expanding their reach and achieving more conversions, that's exactly what we did.
Crunching data and analytics is our forte and by narrowing down the market segment and successfully building buyer personas, we enabled Showtime to target the right customers. Our campaigns sold out concerts, tours, theatre and local events at multiple venues across the United Kingdom. Those venues include some very well-known names, such as Wembley, Ricoh and Motorpoint Arena.
Our process of breathing life into the Showtime brand was to set a definitive tone of voice to send a clear message to prospective customers and resonate the core ethos of Showtime. 'Stand out form the crowd'.
Our initial efforts and continued diligence to ensure that our campaigns are a success resulted in developing a symbiotic relationship with Showtime. We're now outsourced by the company as an extension of their operations team, to ensure a streamlined service. We manage all of their digital marketing, from conception to creation. We have one big goal and clear vision and that ensures that all branding and marketing are on point and pack a punch.