Social media presence is fast becoming a necessity for businesses. In a survey, it was found that 66% of marketers plan to increase their use of social networks for marketing. Facebook is the top social media platform for marketing use followed closely by LinkedIn. More than 2 billion users access Facebook every month (2017 statistics), making it the most popular social networking website today. It is the presence of billions of users on social media platforms that attracted businesses to it in the first place. Python, with their marketing specialists, have successfully promoted products of clients on various social media websites, including Facebook, LinkedIn, Instagram, Whatsapp, and YouTube.
Social Media Benefits to Businesses
Having your brand on social media helps a business to connect with customers, promote their products/services, and build brand reputation.
Below our team at Python, Stratford-upon-Avon, has listed the top benefits you can get from establishing a presence on social media
1. Communicate & Engage Customers
Customers love to talk to businesses they buy from. Providing them with an easy medium through which they can communicate with your business is, therefore, important. Social media is more personal than an email. Also, there are a lot of other customers using social media, which makes it a more engaging and exciting platform where customers can communicate with the business.
2. Increase Brand Recognition
On social media, it is relatively easier to become popular. Python uses practised techniques to get users to notice and connect with your brand. The content, images and videos shared make a big impact on how your business is seen. Customers only connect with reputable, professional companies that offer value. Therefore, a large part of building brand recognition starts with building the right social presence.
3. Get Instant Customer Feedback
A platform where your customers are freely communicating with you is an opportunity to know what your customers want. For a business of any size, this is priceless as It is the first step to customer satisfaction. The more aware you are of what specific needs your customers have – the better you will be able to keep your customers happy. That helps to gain more loyal customers that promote your company through word of mouth.
4. Drive Traffic To Your Website
An important goal of social media presences is to drive traffic to your website. That is where your products are. A successful social media presence gains the trust of a potential customer and informs them about the company’s website, showing them where they can buy products from. The more visitors your website gets, the better the chances of converting them into sales.
5. The Human Touch
Social media allows businesses to interact with customers in a more humanised manner. A business seems distant and cold until a person from that company interacts with you. If a customer has talked to a company owner over a social media website, the credibility of the business increases drastically. To gain trust of customers by personally interacting with them remains a top way to increase sales and build loyal customers.
6. Affordable Marketing Costs
Building your social media presence is inexpensive. Even an hour or so spent on social media daily can bring about results. However, it is important to note that during those hours, targeted efforts must be made to improve brand awareness, engage customers, and provide fresh material. If correct and consistent efforts are made, your brand is sure to gain a large following, more customers and greater popularity.
Python – Social Media Marketing in Stratford-upon-Avon
Python, in Stratford-upon-Avon, has worked with businesses across industries, providing them with strong social media presences that have benefitted them in many ways. Our experienced marketers are experts in SEO, social media marketing (SMM), advertising, promotional campaigns, and much more. Social media is a vital medium for marketing and a business that is not using it for promotion is falling behind.
“97% of marketers are currently participating in social media.”
Social Media Examiner reports
Even if large businesses can afford to spend millions on social media marketing, small businesses have an equal chance on this platform. Whether you are an entrepreneur starting a new business or a small business owner, social media is for all. If you are interested in building the social media presence of your business, contact Python, Stratford-upon-Avon, today. We are always available with the best of help and a commitment to your success.
Hello! I’m Ryan, managing director of WE ARE PYTHON LTD. I’m a business focused digital entrepreneur with vast experience within the digital marketing sector for SME’s & large enterprises. My forte is in digital campaigning & strategy; defining a brands core message and executing campaigns that drive a positive ROI. Having spent in excess of half a £Million on adverting, and worked with various global brands, l I like to think I know my stuff!
Mail: [email protected]